Friday, May 22, 2015

Britain's 180 year old laws about horses, pigs and cows could block driverless cars

Britain's 180 year old laws about horses, pigs and cows could block driverless cars

Britain's 180 year old laws about horses, pigs and cows could block driverless cars

Driverless car pod UK Great Britain

Government lawyers in the UK are scrambling to rewrite outdated laws about driving horse, cattle and pigs on the pavement that could delay driverless car trials, the Times reports.

The Government announced in February that two-seater 'pods' would be trialled in the south-east of the country. But the trial, which would see the pods travel along the pavement, requires the rewriting of certain laws.

The Highway Act 1835 bans people from riding horse-drawn carriages and driving a “horse, ass, sheep, mule, swine or cattle” down the road. The same legislation is used to stop cyclist riding on the pavement and drivers mounting the kerb while parking.

Tim Armitage, project director of the £19  million ($30 million) UK Autodrive project, told the Times he's confident the legal obstacle can be overcome.

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The 10 things in advertising you need to know today (MCD, TWTR, WMT, DIS, GOOG)

The 10 things in advertising you need to know today (MCD, TWTR, WMT, DIS, GOOG)

disney mickey minnie mouse

Good morning. Here's everything you need to know in the world of advertising before you head off for the weekend.

1. Twitter's CFO has explained why the company put the finance guy in charge of marketing. Anthony Noto said the board wanted to "elevate the importance of marketing as a key component of everything we do."

2. The police report for Gravity4 CEO Gurbaksh Chahal's arrest last year paints a picture of a man out of control. The ad tech entrepreneur was arrested last October after a woman he was dating said he had kicked her multiple times. A spokesperson from Gravity4 called the arrest report "frivolous and baseless" and "false."

3. Disney is expanding its billion-dollar mobile technology to more parks. The technology that lets guests beat lines and pay for Mickey Mouse ears in its flagship resort in Florida will expand to other parks, the company's chief operating officer said.

4. McDonald's new CEO was grilled at the company's shareholders' meeting. Shareholders took Steve Easterbrook to task over wages, advertising, and its food.

5. Meet the 22-year-old blogger who gets paid up to $15,000 for a single Instagram post. Danielle Bernstein runs personal style blog We Wore What.

6. Most Americans have never tried the most popular beer in the world. Chinese beer Snow has increased its sales volumes by 573% since 2005.

7. Google wants you to buy things straight from YouTube videos. It has introduced a new feature that lets advertisers list the goods they are selling alongside or within their video ads.

8. Olive Garden has put out a new commercial you wouldn't really expect from the brand. It eschews its usual generic food shots for an emotional family-centered spot.

9. SunnyD has released a hilarious ad recreating the iconic '90s rollerblading kids. Now they're all grown up.

10. Wal-Mart shut down a parody website. It featured a horse standing in front of a Wal-Mart store — the sole content on the website.

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Britain's 180 year old laws about horses, pigs and cows could block driverless cars

Britain's 180 year old laws about horses, pigs and cows could block driverless cars

Driverless car pod UK Great Britain

Government lawyers in the UK are scrambling to rewrite outdated laws about driving horse, cattle and pigs on the pavement that could delay driverless car trials, the Times reports.

The Government announced in February that two-seater 'pods' would be trialled in the south-east of the country. But the trial, which would see the pods travel along the pavement, requires the rewriting of certain laws.

The Highway Act 1835 bans people from riding horse-drawn carriages and driving a “horse, ass, sheep, mule, swine or cattle” down the road. The same legislation is used to stop cyclist riding on the pavement and drivers mounting the kerb while parking.

Tim Armitage, project director of the £19  million ($30 million) UK Autodrive project, told the Times he's confident the legal obstacle can be overcome.

Join the conversation about this story »

NOW WATCH: Here's what 'Game of Thrones' stars look like in real life