Business Insider's 10 Worst Ads Of 2014 | ||
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Every year, no matter how sophisticated the ad industry thinks it has become, there are still those moments that make us go “Really?! In the 21st century?” and other examples of classic “badvertising.” While such howlers are often reserved for small or local businesses with tiny budgets and little creative counsel, our rogues’ gallery also includes major-spending advertisers that are household names. (If it’s all too much to bear, go back and cheer yourself up with our rankings of the 10 best ads of 2014.) 10. Thorne Travel, "The Advert": We have a suspicion this ad from small independent Scottish travel agent was intended to be a turkey, with its bargain-bucket special effects, cheesy soundtrack and questionable costume choices.9. FairLife Milk — "Milk That Mooves You". When Coke announced its plans to expand the FairLife milk brand nationwide last month, attention was immediately thrown on a bizarre ad campaign the brand launched back in February when the product first appeared on shelves in Minnesota. The marketing campaign (which was not led by Coke) featured a bevvy of pin-up girls who appear to be having odd, milk-related laxative issues. 8. VIP — "Quality Assured Since 2009". There were high expectations for this spot, the first ad to feature someone "smoking" in an ad on British TV screens since the 1960s, following a rule change regarding e-cigarettes. But the result was somewhat lack-lustre (and was only a slightly re-worked version of a previous ad for the e-cig brand.)See the rest of the story at Business Insider  | ||
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Good morning! Here's what you need to know for Friday.
Business Insider's 10 Worst Ads Of 2014 | ||
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Every year, no matter how sophisticated the ad industry thinks it has become, there are still those moments that make us go “Really?! In the 21st century?” and other examples of classic “badvertising.” While such howlers are often reserved for small or local businesses with tiny budgets and little creative counsel, our rogues’ gallery also includes major-spending advertisers that are household names. (If it’s all too much to bear, go back and cheer yourself up with our rankings of the 10 best ads of 2014.) 10. Thorne Travel, "The Advert": We have a suspicion this ad from small independent Scottish travel agent was intended to be a turkey, with its bargain-bucket special effects, cheesy soundtrack and questionable costume choices.9. FairLife Milk — "Milk That Mooves You". When Coke announced its plans to expand the FairLife milk brand nationwide last month, attention was immediately thrown on a bizarre ad campaign the brand launched back in February when the product first appeared on shelves in Minnesota. The marketing campaign (which was not led by Coke) featured a bevvy of pin-up girls who appear to be having odd, milk-related laxative issues. 8. VIP — "Quality Assured Since 2009". There were high expectations for this spot, the first ad to feature someone "smoking" in an ad on British TV screens since the 1960s, following a rule change regarding e-cigarettes. But the result was somewhat lack-lustre (and was only a slightly re-worked version of a previous ad for the e-cig brand.)See the rest of the story at Business Insider  | ||
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European Stocks Are Climbing And The DAX Just Hit 10,000 | ||
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Germany's DAX just climbed above 10,000 for the first time in nearly six months, ahead of a major ECB decision on monetary policy this Thursday. Here's the scorecard: France's CAC 40: +0.75% Germany's DAX: +0.65% UK's FTSE 100: +0.66% Spain's IBEX: +0.33% Italy's FTSE MIB: +0.62% Asian markets closed up too. Japan's Nikkei finished 0.42% and Hong Kong's Hang Seng climbed 1.23% from Monday's drop. US futures are up too: the S&P is 4.25 points higher and the Dow is up 42 points ahead of Tuesday's opening. It's a light day for data but several senior Federal Reserve figures are giving speeches later: watch out for news lines from chair Janet Yellen, Stanley Fischer and Lael Brainard, which could give some indication as to the Fed's current stance. Join the conversation about this story »  | ||
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The 10 Most Important Things In The World Right Now | ||
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1. Russia has dropped its $40 billion South Stream gas pipeline, which would have run under the Black Sea to central Europe, due to plummeting energy prices. 2. The three original founders of Hong Kong's pro-democracy demonstrations announced on Tuesday they would surrender by turning themselves into the police. 3. Islamist terrorist group Boko Haram attacked two state capitals in northern Nigeria on Monday, including a suicide bombing at a crowded market. 4. The World Bank said Tuesday that the fallout from the the Ebola virus will send Guinea and Sierra Leone into recession next year. 5. Oil company TransCanada has halted the construction of a terminal on a major pipeline along the St. Lawrence River after identifying a nearby population of endangered beluga whales. 7. British insurer Aviva has agreed to a £5.6 billion takeover of Friends Life, which will create the UK's largest insurance, savings, and asset management firm, the BBC reports. 8. A new study has revealed that the majority of students at American public colleges do not graduate on time. 9. Hawaii has identified the first outbreak of a deadly pig virus, Porcine Epidemic Diarrhoea, that emerged in the continental US last year. 10. The Lufthansa pilot strike, now in its second day and the ninth this year, has extended to long-haul and cargo flights in addition to domestic and European routes. And finally ... Join the conversation about this story »  | ||
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