The 10 Things In Advertising You Need To Know Today | ||
| | ||
Good morning. Lots of Facebook news to catch up on before you set off for your first meetings. 1. Facebook is set to launch a “Facebook for Work” business social networking platform. The Financial Times reports that the office version of Facebook would allow users to chat with colleagues, connect with professional contacts and collaborate over documents. 2. Facebook will be reducing the amount of blatant promotional messages from Pages in the News Feed. the company is defining “promotional” as any Facebook post that reposts the content of an ad, or solely pushes people to buy a product or download an app, or encourages people to enter sweepstakes. 3. New data shows Facebook is gobbling up YouTube’s video audience. All Facebook’s key metrics when it comes to video are on the up, while YouTube’s are on the wane, the latest comScore data reveals. 4. WSJ’s CMO Today has spoken to Facebook’s vice president of global business and marketing partnerships David Fischer about Atlas, video ads and simplicity. Fischer says 2015 will be a big year for Facebook’s “off-Facebook strategy,” through Audience Network, Atlas and LiveRail. 5. Here’s how to figure out everything Google knows about you. Check out our guide to Google’s “Ad Settings” which shows you what Google predicts is your age, the languages you speak and your interests. 6. MediaCom chief executive Karen Blackett OBE has become the first businesswoman to top the Powerlist 100, which champions the most influential black people in Britain. In an interview with The Daily Telegraph, Blackett hints that she would be interested in an opportunity to join a FTSE 100 board. 7. Australia’s ad market tumbled almost $23 million (Australian Dollars) in October, with TV, newspapers and magazines all showing sharp declines, Mumbrella reports. The Standard Media Index showed bookings fell 3.2% on the same month last year. 8. The US Army has put its $500 million marketing account to tender, The Drum reports. The account has been held by McCann Worldgroup since 2005. 9. Digiday has profiled Kate Lewis, Hearst Magazines’ “secret digital weapon.” Lewis is Hearst Digital’s vp of content operations and editorial director, who joined the company in January. 10. The Academy of Motion Picture Arts and Sciences is undertaking a consumer-facing marketing and branding overhaul to extend awareness of the brand beyond the Oscars, Adweek reports. The organization has appointed Christina Kounelias as its first CMO, who will be charged with putting a “human face on the organization.” Join the conversation about this story »  | ||
| |
European Stocks Opened Down After A Sell-Off In Asia | ||
| | ||
Here's the scorecard: France's CAC 40 is up 0.08% after opening down. Germany's DAX is down 0.22% The UK's FTSE 100 is down 0.19%, the only loser. Italy's FTSE MIB is down 0.42% Spain's IBEX is down 0.24% Asian markets are up. Japan's Nikkei closed down 2.96%, after some unexpected and very poor GDP figures. Hong Kong's Hang Seng closed down 1.21%. US futures are down a little too: the Dow is down 32 points, and the S&P 500 is 4 points lower. There's not much data out of Europe this morning: trade figures are out at 10 a.m. GMT and a speech by Draghi at 2 p.m. GMT could move markets, depending on the contents. From the US, at 2.15 p.m. GMT industrial production and capacity utilisation data is out, the biggest data points from the other side of the Atlantic today. Join the conversation about this story »  | ||
| |
European markets are selling off this morning after a bad night for Asia's big bourses. 10 Things You Need To Know In Markets Today | ||
| | ||
Good morning! Here are the major news stories before the open in London and Paris. Japan Is In Recession And The Yen Hit A 7-Year Low. Unexpectedly poor GDP data just sent Japan into a recession, with a -0.4% contraction in Q3, when 0.5% growth was expected. The dollar hit ¥117 as the news broke, the highest since 2007. A 24-Year Old Streak In The Korean Auto Market Has Ended. South Korea is on track to spend more on vehicle imports from Europe this year than it earns from exports the other way, for the first time in 24 years, as German brands breach the once impregnable fortress of Hyundai Motor and its local rivals. The Landmark Shanghai-Hong Kong Stock Link Just Opened. The link is expected to drive billions of dollars of trading every day. Australia And China Just Sealed A Trade Deal. China and Australia on Monday signed a declaration of intent on a landmark free trade deal more than a decade in the making, opening up markets worth billions to Australia and loosening restrictions on Chinese investment. Facebook Is Working On A Professional Development Website. Facebook is secretly working on a new website called "Facebook at Work" that would allow users to keep their personal profile separate from their work profile, the Financial Times reported. Asian Markets Are Down. The unexpected shrinkage of the Japanese economy sent Japan's major stock index, the Nikkei, tumbling 2.96%. Hong Kong's Hang Seng is currently down 0.70%. Romania's Prime Minister Conceded Defeat. Romanian Prime Minister Victor Ponta on Sunday conceded defeat in a presidential runoff he had been widely expected to win. Italian Prime Minister Matteo Renzi Is Under Increasing Pressure. Renzi's government has seen a marked drop in its approval rating as economic difficulties have grown but he remains by far the country's most popular leader, a poll on Sunday showed. Reckitt Benckiser Is Spinning Off Its Pharma Business. According to the Financial Times, Reckitt Benckiser could announce that it's spinning off its pharmaceuticals business as early as this week. A Draghi Speech Is Coming. It's a quiet day for European data, with only trade balance information out at 10 a.m. GMT. ECB president Mario Draghi is speaking at 2 p.m. GMT, and 15 minutes later US data on industrial production and capacity utilisation is out. Join the conversation about this story »  | ||
| |
